IDEA1 Featured In The San Diego Business Journal

man reading a newspaper

We’re gearing up for our grand opening in November, and taking notice is the San Diego Business Journal. If you have a subscription, check the article here. If not, here are three exciting takeaways.

1. “The biggest chunk of the six-story building will be the 7,700 square feet of its first-floor office space taken over by the Philadelphia-based Seer Interactive, a digital marketing company that signed up to make IDEA1 the home of its California headquarters.”

After running out of space in their Little Italy offices, Seer Interactive decided to set up shop in our open and spacious ground floor. Founder and CEO Wil Reynolds not only admired the space, but also the neighborhood. “It’s very similar to our offices in Philly. It’s in a neighborhood that, for a very long time, was overlooked.” As an innovative and community-based company, the Philly-based marketing firm is a perfect fit for our inspired live/work space.

2. “San Diego economist and development consultant Gary London said the open design of IDEA1 with its wide-open HUB is a dramatic change from typical mixed-use office projects.”

IDEA1 is the first of its kind in San Diego. At our center is a 13,000 square-foot open-air atrium called the HUB, that serves as the focal point for those who work and live in the community. On the second floor is a glass-enclosed IDEA Box overlooking the HUB that will serve as a creative space for meetings and conferences.

3. “In addition to Seer Interactive, Young Hickory, a North Park Coffee and Beer Café, also will open a second location in IDEA1, and entrepreneur Frank Vizcarra has signed a lease to bring a contemporary Mexican cuisine called Lola 55 to IDEA1.”

The live-work lifestyle wouldn’t be complete without midday fuel, tasty bites, and satisfying drinks for the post-work wind-down. The beloved beer and coffee house, Young Hickory will be opening its second location at IDEA1. Also, hailing from esteemed San Diego spots like Puesto and Tiger! Tiger! is Lola 55’s executive chef/partner Andrew Bent. Residents and visitors can look forward to a menu of 10 core tacos with both traditional and creative ingredients as well as vivacious cocktails.


Looking to live life inspired at IDEA1? Contact us today to learn all about our live-work lofts, open communal spaces, and unique amenities.


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